The 4c's
There are four major factors, known as "The 4 C's" to consider when determining a diamond's value and pricing it.

Refers to a diamond's weight. The weight of a diamond is expressed in carats, when, 1 carat equals 0.20 grams. One carat is divided into 100 points, meaning a half a carat is 50 points. When mining the diamonds it is far rarer to find a big diamond than small ones, therefore, the higher the carat weight is, the higher the price is.

Refers to a diamond's proportions, symmetry and polish. The cut of a diamond has a large effect on its appearance, the higher the quality of a diamond's cut is the more it will sparkle. Based on mathematical formulas, an ideal cut diamond will reflect light from one facet to another and will disperse trough it's top, resulting in a magnificent display of brilliance and fire.

Refers to the degree to which a diamond is colorless. Diamond color has a significant impact on its value. The color is ranged in alphabetical order from D to Z, with D being colorless and the most expensive, going down to Z which is light yellow. You can find in our stock almost all colors possible.

Refers to the degree to which a diamond is clean and clear. Diamonds that are absolutely clean are the rarest and therefore the most expensive. Most diamonds contain natural flaws such as traces of minerals trapped inside the diamond. They may look like tiny crystals, clouds or feathers. These flaws detract from the diamond's value, purity and beauty. You can find in our stock almost all clarities possible.